Posts tagged Optin

Build Your Business With An Opt-In Box

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
AB Answers

Publish Article

0 && $. browser. msie ) {
var ie_version = parseInt($. browser. version);
if(ie_version Hello Guest
Login

Login via

Register
Hello
My Home
Sign Out

Email

Password


Remember me?
Lost Password?

Home Page > Marketing > Marketing Tips > Build Your Business With An Opt-In Box

Build Your Business With An Opt-In Box

Edit Article |

Posted: Feb 27, 2010 |Comments: 0

|

Share

]]>

Syndicate this Article

Copy to clipboard

Build Your Business With An Opt-In Box

By: Andrea Pekarik Welch

About the Author

Andrea Pekarik Welch specializes in helping people to build their business through the understanding of the basics of advertising, internet marketing and utilizing social media to their business’ advantage. Whether you have the typical brick and mortar business, email marketing with monthly newsletters is an absolute must when keeping in contact with your clients.

To receive more articles on how to increase your business, sign up for our FREE Marketing Tips Report at http://www. SpalonTechniques. com.

(ArticlesBase SC #1916746)

Article Source: http://www. articlesbase. com/ – Build Your Business With An Opt-In Box

We have talked about this in previous articles, but it is definitely worth mentioning again. . . and again, if you are failing to do this. It is vital to your business that you capture people’s information, if only their email address.

Due to your marketing efforts or even word-of-mouth from a friend or current client, once you are blessed with a new client, it is your job to keep them as a repeat customer. Obtaining their email address will allow you to do this. It is recommended that you stay in front of your client base with a monthly newsletter.

Some businesses send out information (something short and sweet!) every two weeks. That frequency all depends on you; but be sure to be consistent as your clients will start to expect to receive what you are sending.

One thing to remember in your emails and newsletters is to NOT always make it about what they can and should buy from. Instead, it is better and more valuable to you and your client when you are just “thinking” of them and sending them something that will help them make their day a bit better.

For example: a recipe, information on the benefits of a particular product or service, a thoughtful quote of the day, an upcoming event, etc. Just don’t always try to SELL them on something. Information and teaching people is the key to them NOT deleting your emails.

Ok, now that we know what you need to do once you have your client coming into your store, but what about clients that have not graced your doorstep yet?

What About Your Website.

I s your website providing all that it can to attract new customers? Does your website offer new and exciting information about you and your business so that it is attracting your current clients?

Let’s talk a bit about the value of an “Opt-In” box on your website. This opt-in box is going to give people a way to find out more about you and your business. It is a way for clients to sign up for your newsletter, a FREE eBook about your business or one of your services (such as the benefits of a massage, or how to safely and successfully jump-start a battery. . . depending on your type of business, of course), or even to enter in a contest you may be having or special coupons that only people who subscribe to your opt-in box will receive. The ideas are endless and only limited to your imagination.

The opt-in box is also a great way to send your clients to your websites (MORE HITS!!!). By having them go to your website, you can tell them if the opt-in to your newsletter, or whatever you are offering, that they will receive a discount off of their next service or a product you offer.

Opt-In email marketing is not different than direct emailing marketing except they don’t have to be a client who has already visited you and you received their OK to send them an email. With the Opt-In box, you are receiving their OK so that you will not be SPAMMING them. That is a no-no! NO SPAM!

Whether you are using Direct Marketing Emails or your “Opt-In” Email Marketing campaigns, follow these tips to better success with your email marketing.

1. Personalize.

It has always been said that the sweetest sound to anyone, is their name. Make sure you use their first name in the subject of the email and in the body of the email. It is proven that your email has a greater chance to be read and not deleted.

2. Short and Sweet.

Keep your emails informative, but short. People want to hear from you, but do not necessarily have the time to read everything. So decide on maybe a quick three little tidbits of information.

3. Chat.

Write your email as if you are having a conversation. Feeling like they are having a one-on-one conversation with you will make your client (or potential client) feel like a real person and not just another number.

4. A Gift.

Offer your clients a gift. Give them something FREE for taking the time to read your email or if they come into your shop. Maybe you have samples of your products that if they come in at a specific time and date, they can receive. Or if they come in for an oil change, they can receive a FREE car wash. Again, this is only limited to your imagination and your budget.

5. Benefits.

Tell clients the benefits of your products or services and not the features. This is your learning part of the email or newsletter. Just share and teach.

6. Call to Action.

Although we don’t want to sell to our clients in every email or newsletter, we do want to make it known that we are there when they need us and to remember us. Maybe you could mention that they need to call you and let you know when their birthday is, so that you can reward them with something special when their special day arrives. This gives you the opportunity to connect with them and them with you on a more personal level.

Or your call to action could be a survey in the email that month. This will get a response out of them. Again, letting them know that you care how they feel or what they are thinking.

7. Track It.

It is vital to know who is and who is not opening their emails. By tracking you will also see which emails are no longer valid and who is opting out of your emails. This gives you a better understanding of your email and newsletter campaigns so that you can correct and change anything that might up the odds of all of them getting opened and read.

8. Contact.

Make sure you remember to put all of your information on your email or newsletter at the bottom. Your business name, your contact numbers, your address, your business hours, and your logo. Remember every email and newsletter is an opportunity to “brand” your identity. Don’t miss out.

The power of “in-house” marketing is too often overlooked and is a very powerful tool. So capture those emails when they come to your place of business. When they give you their email address, you now have permission to send. So don’t neglect this valuable asset to your business.

As far as your “opt-in” emails, now you have a greater chance of getting these people to enter your business. My, isn’t the internet wonderful?

The email opt-in boxes I have used and found easy, where you can create a wonderful newsletter marketing campaign with autoresponders is Constant Contact.

One last thought. . . and it IS a big one! Think of your email data base AS your business. So many people don’t realize that when it is time to pass on their business to a relative or sell your business for big bucks, your database is really what you are selling. It cost you tons to get those clients and is a very valuable asset to your business. Use it to your best advantage.

Retrieved from “http://www. articlesbase. com/marketing-tips-articles/build-your-business-with-an-optin-box-1916746. html”

(ArticlesBase SC #1916746)

Andrea Pekarik Welch -
About the Author:

Andrea Pekarik Welch specializes in helping people to build their business through the understanding of the basics of advertising, internet marketing and utilizing social media to their business’ advantage. Whether you have the typical brick and mortar business, email marketing with monthly newsletters is an absolute must when keeping in contact with your clients.

To receive more articles on how to increase your business, sign up for our FREE Marketing Tips Report at http://www. SpalonTechniques. com.

]]>

Rate this Article

1
2
3
4
5

vote(s)
0 vote(s)

Feedback
RSS
Print
Email
Re-Publish

Source:  http://www. articlesbase. com/marketing-tips-articles/build-your-business-with-an-optin-box-1916746. html

Article Tags:
email marketing, opt in opt in box, newsletters, newsletter marketing, marketing tips

Related Videos

Latest Marketing Tips Articles
More from Andrea Pekarik Welch

Review of Mad Mimi Email Marketing

Mad Mimi offers all the tools you need to get your email marketing message out. It’s great for both the first time user and the experienced email campaigner. (03:23)

How to Use Craigslist Email Extractor

Want to Subscribe?
Sign in to YouTube now!
Sign in with your Google Account!
The Craigslist Extractor is an easy to use software . . .
The Craigslist Extractor is an easy to use software program that can be used to gather viable email addressed to be used for a marketing campaign. Though I am not an aggressive spammer I do believe that if one chooses not to incorporate email marketing in their campaign then someone else will.
The Email Extractor Software that I use in the video to . . . (09:12)

Learn about Autoresonders

Autoresponders (Autoresponder / Email Marketing) is Pillar #4 of the 13 Pillars of Internet Marketing. (09:44)

How to Use Email and Phone on the Nexus One

We continue our in-depth look at the Nexus One Google Phone with a look at the email and phone applications on the Nexus One. While the Android Market gets all the buzz (we’ll get to that in our next episode), the Nexus One is, first and foremost, a communications device. We’ll walk through how to set up email, contacts and how to use the phone application in this instalment of our Nexus One video tutorial series. (03:26)

Enjoy Being Marketed To – Why?

http://www. davidrisley. com – There are a lot of people selling things on the Internet, and they all want you on their mailing list. Many people try to avoid internet marketing messages. But, if you want to make money online, you shouldn’t avoid it. (03:16)

Mobile Marketing Strategies

My first impression of Mobile Monopoly was the thought of how cool would it be if I could advertise on mobile phones. Plus when I did my research I found that “World Wide” there were over 5 billion mobile phones and only a little over 1 billion personal computers. I thought, WOW, that is a big difference! Just think of the potential.

By:
Cameronl

Marketing>
Marketing Tipsl
Nov 07, 2010

Optimizing for LSI – Understanding the Importance of Latent Semantic Indexing

Did you ever wonder about the latest Google antics? LSI is one of the most recent techniques used by the search engines to rank web pages. It is crucial to understand how this can affect your own websites.

By:
Steve Eastl

Marketing>
Marketing Tipsl
Nov 07, 2010

Marketing Help, Getting Website Traffic

This article consists of FREE Ways to Generate Traffic. It covers several key ways of generating a massive amount of traffic over and over without having to dish out massive amounts of cash. These are things you can do on your own with minimal effort.

By:
Spencer Boisvenuel

Marketing>
Marketing Tipsl
Nov 06, 2010

5 Ways to Increase Website Traffic with Your Tight Budget

Driving traffic to your website is a prerequisite of a successful online business. Generating traffic does not actually require huge amount of investment.
Your site can still have overwhelming traffic even if you have tight budget.

By:
Trevor McHaffiel

Marketing>
Marketing Tipsl
Nov 06, 2010

Using RSS Feeds To Maximize Your Article Marketing Efforts

Article marketing is an incredibly popular and effective way to promote your website or blog. Rss feeds are a much misunderstood but underrated way of generating backlinks. This article looks at how to maximize your existing content with rss feeds.

By:
Terry Gorryl

Marketing>
Marketing Tipsl
Nov 06, 2010

A Definitive Guide to Selecting the Best Link Cloaker

Cloaking your affiliate links will protect your affiliate pays and save you time and trouble in the long run.

By:
Jose Climentl

Marketing>
Marketing Tipsl
Nov 06, 2010

How to Stay Ahead of the Pack

You know that there are millions of people out there that need the services and products that your gym supplies. The problem is not finding customers, but effectively reaching them. Fitness Marketing Group is a company that offers full scale marketing and management plans to help you get your Gym Marketing campaigns into shape. Instead of relying on the old ways of doing things, when you work with this group, you are getting the power of a team on your side

By:
Elle Woodl

Marketing>
Marketing Tipsl
Nov 06, 2010

One Week Marketing by PotPieGirl

Review on Potpiegirl’s One Week Marketing guide

By:
Nicolel

Marketing>
Marketing Tipsl
Nov 06, 2010

What Is Numis Network And Why You Should Take A Closer Look At Numis Network

Have you been hemming and hawing over what type of home based business you want to participate it? The do yourself a favor and don’t decide until you are absolutely sure it is the right fit for you. I don’t know anyone that would say no to gold and silver and that is why before you decide, you might want to take a look at the Numis Network Opportunity.

By:
Andrea Pekarik Welchl

Business>
Home Businessl
Apr 17, 2010

Can Numis Network Be Your Answer To Building A Home Based Business With Numis Coins

When starting a home based business one must consider many options and have many questions answered. A few things to consider might be if you can collect wealth, create wealth and preserve wealth with the company you decided to participate in. Do your homework, ask questions and then get busy in taking the first step in your financial security and freedom.

By:
Andrea Pekarik Welchl

Business>
Home Businessl
Apr 17, 2010

Numis Network Is The Best S. c. a. m. m. In The Numis Home Based Business Network

When looking for your perfect home bases MLM business there are many things to consider. So being particular about the company is a must.

By:
Andrea Pekarik Welchl

Business>
Networkingl
Apr 17, 2010

Premier Wealth System The Internet Marketing System Taking The Internet By Storm

Have you tried to make sense of internet marketing, but find it overwhelming and just too time consuming? Well read on and see how easy it can be just by watching videos.

By:
Andrea Pekarik Welchl

Internet>
Internet Marketingl
Mar 03, 2010
lViews: 139

Visualize Your Success And Succeed In Your Business

Visualization may apply to planning a great vacation and to winning athletic competitions. But can it help you succeed in business? Yes, I believe it can.

By:
Andrea Pekarik Welchl

Self Improvement>
Law of Attractionl
Feb 27, 2010

Build Your Website With Confidence

Having a small home based business or a “brick and mortar” business there are a few basic things we need in order to get “the word out” and help people to find what we are trying to sell. Although there are many ways to do this, such as mailings, passing out fliers, radio and even TV, it is vital to have a website to give your potential customers a way to know everything you have to offer. Here are a few things you need to make your website effective.

By:
Andrea Pekarik Welchl

Internet>
Web Designl
Feb 27, 2010

Build Your Business With An Opt-In Box

We have talked about this in previous articles, but it is definitely worth mentioning again. . . and again, if you are failing to do this. It is vital to your business that you capture people’s information, if only their email address.

By:
Andrea Pekarik Welchl

Marketing>
Marketing Tipsl
Feb 27, 2010

Build Your List, Grow Your Business With Email Marketing

Email marketing is different from other forms of direct marketing. Because of today’s anti-spam laws, you can no longer send random marketing emails to anyone and everyone you have an address for. Only permission-based emails seem to make it past the spam filters and into your customer’s inbox. So what do you do?

By:
Andrea Pekarik Welchl

Marketing>
Marketing Tipsl
Feb 27, 2010

Add new Comment

Your Name: *

Your Email:

Comment Body: *

Verification code:*

* Required fields

Author Navigation

My Home
Publish Article
View/Edit Articles
View/Edit Q&A
Edit your Account
Manage Authors
Statistics Page
Personal RSS Builder

My Home
Edit your Account
Update Profile
View/Edit Q&A
Publish Article
Author Box

Andrea Pekarik Welch has 15 articles online

Contact Author

Subscribe to RSS

Print article

Send to friend

Re-Publish article

Articles Categories
All Categories

Advertising
Arts & Entertainment
Automotive
Beauty
Business
Careers
Computers
Education
Finance
Food and Beverage
Health
Hobbies
Home and Family
Home Improvement
Internet
Judaism
Law
Marketing
News and Society
Relationships
Self Improvement
Shopping
Spirituality
Sports and Fitness
Technology
Travel
Writing

Marketing

International Marketing
Marketing Tips
MLM
Press Releases
Social Marketing
Viral Marketing

]]>

Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog

Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map

Webmasters
RSS Builder
RSS
Link to Us

Business Info
Advertising

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2010 Free Articles by ArticlesBase. com, All rights reserved.