Posts tagged Thinking

Promotional Products – Thinking Outside the Box

different ideas for promotional gifts and promotional products trivialization i. e. pens, pencils, cups, etc. may by read by the recipient. This article explores other ideas more “outside the box” thinking for the right promotional product to promote your business.

marketing promotional products has always been effective, but now, during the recession, have proven practical marketing is increasingly preferred to expensive online advertising. Traditional giveaways often include promotional pens and promotional mugs, however, in order to enhance the success of promotional marketing campaigns, it may be worthwhile to think more “outside the box” to find out where to target the distribution of promotional gifts and more precisely what kinds of promotional gifts to manufacturing.

It seems rare to find a pen that has no brand written on the side cups and promotion are also commonplace and that led me to consider the possibility of More unconventional methods of promotional marketing with a greater impact on the population of lasting impressions. Try to think of the latest promotional pen or a cup that you used and remember that the company was announced on the subject (not the one you are currently using is cheating!) I can imagine that a promotional pen I used just yesterday, but I do not remember the name of the company. On the other hand, if I used an umbrella promotion given to me at the exit of a restaurant to get to the bus stop in the scorching weather that is the British winter, the chance that the name would stick in my mind are high because I am likely to use the umbrella again or even just see him sitting in my hallway, and therefore the restaurant review. In addition, the chances of someone walking outside, wet, no umbrella, my umbrella and noticing and remembering the name of the restaurant are also high compared to recall the name on a pen. umbrellas promotional

are not what I consider to be outside of the box. The problem with promotional pens, personalized cups and promotional umbrellas is that when you use the focus is not on the product itself, but about writing anything that you want to put on paper or drink anything that is in your cup, or by blocking your umbrella protects you against, and lets face it, it will not be the sun. Promotional products that when used on more focus may be more successful with the establishment of lasting impressions. What are promotional products to create more attention, I hear you ask. Some ‘outside the box’ ideas:

• Stress Toys • Keyrings • Soft Toys

• Games and puzzles • Tires

These are just some ideas, but there is no limit to what the promotional products, you can use to promote your business. Remember that even if there is nothing wrong with promotional pens, mugs and umbrellas do not need to limit yourself to only these types of promotional products. The most creative and “outside the box” your thinking is, who knows, your campaign may well be that little more success.

Thinking Outside The Box – Exclusive Designer Clothing

One of the most intriguing things about the internet is getting you to “think outside the box. ” It does not take much to put together even the most remote thoughts and ideas to develop a marketing plan. I’ll explain.


Two years ago, I had a winter jacket that one day vanished into thin air. It really didn’t “vanish. ” I just got ripped off. I never forgot that jacket. This morning, while doing some browsing on the web, I found a very exciting line of pricey mens’ apparel. Now, I am not a specialist in men’s apparel, but looking at this stuff caused me to “think outside the box. “


This particular clothibg line is one of the most popular men’s designer clothing products on the market today. Due to its high value price tag, this line of clothing is very exclusive. They have a reputation for being the premiere brand in the designer clothing industry. This article describes five ways to get up to 50% off designer clothing.


1. The best time to buy any products in the designer clothing industry is in January or September. These months are the gap between the Autumn/Winter and Spring/Summer seasons. Merchandisers will reduce prices to get rid of the previous season’s stock. Some bargains can be picked up. Manufacturers and distributors traditionally have price reductions over 25% during this period.


2. Shopping value comparison websites such as Pricerunner and Kelco used to traditionally feature electrical retailers. More and more clothing retailers are now listing their products on these shopping comparison sites. A typical search should produce over 10 results. Often the difference between the highest and lowest price can be over 30%.


3. For high value purchases, customers should always use cashback sites to purchase their products. Examples of these sites are Quidco and Greasy Palm. Typically, sales through these sites give back upto 5% of your commission. On a $600 USD item, this is $77 USD in commission that will come back to you.


4. It is wise practice to be aggressive and ask for a discount, especially if you are a regular customer. Designer boutiques normally give their regular customers a 15% discount card and online shops will normally give a discount to regular customers if you ask. If you don’t ask for the discount, you don’t get it


5. Many e-commerce sites now feature a “discount code” box. If you enter a discount code, you receive a discount which is usually about 5 – 10%. If you do a quick search for a retailers discount code, you are likely to find it. This can save you an additional $50. 00 USD.


These methods should enable you to get most discounted designer clothing. Most of these methods will work equally as well on many other products or services. This shows you what good things happen when you “think outside the box. “

Bob Carper is a veteran information systems consultant with an MBA from Pitt. For additional information go to All About Webconferencing or Effective Web Design. You may also e-mail Bob at robertcarper06@comcast. net

The Two Dimensions of Thinking Outside the Box

Thinking outside the box is a skill highly prized by all kinds of organizations. The phrase “think outside the box ” creates this vision of cutting edge thinking that leads to innovation. It’s a skill that provides real opportunities in both the Internal and External Dimensions. It’s a skill that can create enormous competitive advantage – personally and organizationally. It’s not for everyone – in fact – it’s a top ten percent skill, but the rewards for developing it can be tremendous – in many ways.

So what are External and Internal Dimensions of thinking outside the box?

The Internal Dimension deals with the questions like:

How can I look at the world differently?

How can I be more creative- in my work, in my play, in my relationships?

How can I come up with ways to do things better, quicker, cheaper, faster?

How can I shift my thinking so that I can be unique in providing perspectives, solutions, presentations?

How can I take my thinking to the “next level”?

The operative word in the internal dimension is”I”. It deals with internal self development – working within ourselves to acquire greater skill and capacity in out of the box thinking. It involves being able and willing to challenge our own personal comfort zones and our own behavior, attitudes and beliefs.

It starts with having the belief that you are worthy and able to develop this skill – or enhance its development.

Then it requires the conviction that acquiring this skill has personal value.

Then it requires an inventory of how you see the the world around you, and how you view yourself.

Then it requires you to take action to change – challenge yourself to change a habit – to see things differently. It could be reading a different newspaper or a blog – one that expresses a different point of view than what you are used to. The opportunities are endless.

An example: My wife and I like to go to a movie – and then have dinner and discuss the things that we enjoyed, that we found exciting, that we interpreted differently. We like to do this with another couple. The different perspectives from four people looking at the very same thing can be astonishing – and so valuable in challenging and changing and adding to our own ways of thinking.

As you take these kinds of actions, you are on your way to expanding your thinking – the critical step to thinking outside your box. – or of changing your own box – making it so much larger, or a different shape, or whatever other way you want to view your own progress.

While you are on this journey, keep reminding yourself that what you are doing is a process that at least ninety percent of the population either cannot or will not do – and be assured you are developing a rare skill – a ten percent skill – this Internal Dimension of thinking outside the box.

The External Dimension deals with questions like:

How can we access the thinking of other people to create new solutions and innovative ways of doing things?

What do others think about this problem/condition/issue?

Who can we call on to help address this issue?

What are the different ways we can involve the organization?

Why don’t we see what others have to contribute?

In the External Dimension the operative word is “We”. The operative behavior in the External Dimension is to look outside ourselves and think of the people resources of the organization – whatever that might mean -. as the source of outside the box thinking. And in doing that, collect their inputs – and have the sum of the parts exceed any one individual’s ability to produce a result.

The External Dimension can provide organizations their greatest opportunity for growth, innovation, and competitive advantage.

This dimension relies on the belief that each person has a unique perspective to offer, and that the way to expanded thinking is through the shared thinking of people with insights and expertise gained from education, experience, motivation, and a host of other sources.

This is the dimension where the Collective Genius of the group is accessed. Leaders at all levels respect and depend on the Collective Genius of the group – they know the result of out of the box thinking results in solutions greater than the sum of the parts. The payoff – more possibilities, better information, personal growth and success.

For the External Dimension to work, certain conditions must exist:

There must be trust and respect for all the members of the group, and for their inputs and contributions An attitude that says “every idea has value” is crucial.

Freedom of expression in the group, and in the organization, must be encouraged.

There must be a structure so thoughts can be captured and developed.

Guidelines for participation are critical – structure can provide the freedom for even the most reluctant participant to express themselves

There must be patience and the realization that the group may produce a lot of marginal inputs on its way to breakthrough thinking.

The behavior of judging the inputs of others has to be set aside, as does the “we did that once but it didn’t work” attitude.

The upside of the External Dimension is that it can create more cost effective, innovative, creative solutions than any other single thing in an organization. And at no real added cost – in money or capital investment.

The downside is that many organizations simply aren’t willing to change their behaviors to meet the conditions listed above. For whatever the reasons, the “my way or the highway” attitude keeps Collective Genius from rising to the top. Ultimately, in that kind of environment, outside the box thinking is something you have to buy – if it’s available – and pay dearly for.

Start today to create your own Internal Dimension outside the box thinking – or expanding it. Take one belief that you have about people – and challenge it. . And then answer these questions:

What if I changed that belief – what would I change it to? What benefit could there be in doing that? How will this change add to my personal value and ability to innovate and be resourceful?

The answers will help you break out of your thinking pattern and start that process of personal challenge. Do it today. Become a top ten percenter.

If you’re in an organization, ask your people if the conditions listed above for the External Dimension exist – you will be surprised at their answers. And then work to change behaviors and make outside the box thinking a habit in your work. Start today.

Andy Cox helps clients align their resources and design and implement change through the application of goals focused on the important few elements that have maximum impact in achieving success – as defined by the client. He can be reached at http://www. coxconsultgroup. com or at acox@coxconsultgroup. com

Panic Attacks, Anxiety, and D-cycloserine: Thinking Outside of the Box

“Necessity is the mother of invention. ” Always works for me. It seems as though it works for psychiatric research, as well. And that’s a good thing because I’ve become frustrated and puzzled by the lack of research and treatment attention panic disorder, all of the anxiety disorders for that matter, receives.

Panic, and the anxiety disorders, so often take a back seat, especially to the mood disorders. And that’s odd given the fact that the anxiety disorders are the most prevalent of the mind variances, and so many anxiety sufferers have a mood disorder comorbidity.

Stepping off my soapbox, here’s some very creative thinking that gives me renewed confidence and hope. Using meds and psychotherapy as a punch combo to combat a mind variance isn’t anything new. For example, a panic disorder sufferer participating in cognitive behavioral therapy (CBT) gets referred to a psychiatrist and begins taking a selective serotonin reuptake inhibitor (SSRI). Happens all the time, though not always efficacious.

But what if there was a more creative boxing strategy? What if instead of meds and therapy working as a jab/cross combo, they teamed to become one massive knockout punch? Well, tune-in because this is cool.

D-cycloserine is an antibiotic that’s best known as a back-up treatment for tuberculosis. But, go figure, it’s shown efficacy in the treatment of phobias. And it’s also provided relief when used in augmentation with psychotherapy in the treatment of depression, obsessive-compulsive disorder, and even schizophrenia. Well, it seems you may be able to add panic disorder to that list, especially within the context of exposure work in cognitive behavioral therapy (CBT).

So how does an antibiotic provide relief for panic? Well, one of the characteristics of D-cycloserine is that of a partial agonist of a receptor for glutamate. Glutamate is the most abundant excitatory neurotransmitter in mammals, and an agonist is a manufactured or naturally occurring drug that triggers action from a neuron. The impact of glutamate is thought to be based in sensory-related fear extinction in the amygdala. Of course, the amygdala is our emotion/fear headquarters.

So if you really think about it, the D-cycloserine work is really a matter of enhancing a learning process. And it would then make perfect sense that a dosage of D-cycloserine would be administered one-hour prior to a CBT session. Isn’t that wild? It’s like a pre-game warm-up for the brain.

Though, to my knowledge, use of D-cycloserine hasn’t gone beyond the lab, it’s really very exciting and offers a lot of hope for many reasons. First and foremost, there’s every reason to believe the treatment can provide relief. And, secondly, it’s proof that some very creative thinking is occurring in the world of psychiatric research. It’s like a football coach revising offensive and defensive strategy, as well as the game plan, because he knows his player talent level is low.

“Necessity is the mother of invention. ” Thank goodness for thought outside of the box.

After a winning bout with panic disorder, a career in the business world, and a part-time job working with socially challenged adolescents, Bill found his life’s passion and work. So he earned his master’s degree and counseling credentials, and is doing all he can to lend a hand to those having a tough time.

Bill has some powerful BE CALM mentoring and service packages available for panic attack sufferers on his website, which include his panic attack education and recovery eWorkbook, “Panic! . . . and Poetic Justice. ” The eWorkbook is delivered via an immediate download. You’ll also find a link on the website to Bill’s Panic Attack Freedom! blog. Lots of good stuff going on and much more to come.

In addition to doing psychiatric emergency work, Bill continues to do a lot of writing and speaking. He’s conducted numerous mental health workshops and is available for future engagements. Bill is a national and local member of the National Alliance on Mental Illness (N. A. M. I. ). He resides in the far western suburbs of Chicago where he enjoys time with his two wonderful teenage children.
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Thinking Outside The Box With Artistic Wedding Photography

Your wedding day is

one of the most special days in your life much anticipated, and often we spend so much time and money to ensure it is perfect in every way. All the flowers to food is a careful examination in order to plan a cohesive and exciting event that reflects your personality. And nothing is considered that the photograph – which will be a lasting memory of your special day. today’s sophisticated brides and grooms are looking for wedding photography, artistic increasingly – as a way to infuse their wedding with a non-traditional style.

Artistic wedding photography is photography that is approached with more than just “stand and pose pictures” in mind. Gone is the day of the ceremony – and often stiff – wedding photography. photographers today have marked the beginning of a growing trend in which they bring creative expression to the traditional craftsman of wedding photography.

Some methods included in artistic wedding photography, we can use non-traditional angles that you may have never associated with wedding photographs – including the use of light, color, shadow, and scale. A creative photographer can create dramatic works of art from a single photograph and present you with a photographic result you can frame and hang in any room.

A style more and more popular artistic wedding photography is one of the franchise – or journalistic type – photography. Using this method, the photographer takes pictures of the couple and their guests when they are not aware of the image is taken. Photographers who are able to have this strange ability to remain undetected and still beautiful, engaging shots.

Artistic wedding photography may also include the use of the computer to add design elements and photography, to make them unique. The choices are truly endless when it comes to creating photographic works of art. Working with a photographer who can best express the style that is unique to you and your wedding means finding one that works at a higher level of insight that traditional wedding photographers. Fortunately, most photographers host their own website where visitors can browse their work and have an idea of their style.

Having a wedding does not mean you’re stuck with traditional suppliers and recalls the formality of your wedding mother. Infuse your wedding with modern sophistication in choosing wedding photography art. The memories will last a lifetime.

easy to understand, in depth information on wedding photography, art, visit our ezGuide two wedding photography .